Chief executive Carl Hall has revealed his frustration at Dons’ dwindling attendances following the club’s promotion to the Championship.
Doncaster’s season pass holders can ‘bring a friend for a fiver’ when York City Knights visit the Keepmoat Stadium on Sunday.
The club are hoping to register a crowd of over 1,000 for the first time this year.
Despite last season’s Championship One heroics, crowds have flatlined. Just 676 watched last month’s win over Workington Town.
“We witnessed a significant increase in match day attendances last season but, when you consider the season that we had last year, we’ve been disappointed with our home attendances so far in 2013,” said Hall.
“Doing the double in 2012 resulted in our most successful year in the club’s history.
“So it’s really important that we build on this achievement and promote rugby league to the people of Doncaster and the surrounding area.
“We’re making a concerted effort to develop the fan base at the club,” added Hall, with regards to this weekend’s ticket offer.
“There’s no other sport out there that can beat the excitement, thrills, spills and fast pace of a rugby league game.
“But there’s so many people who don’t know what they’re missing out on and this is something that we’re determined to change.”
On the pitch the Dons hope to end a run of four straight defeats following last weekend’s 14-6 defeat at Swinton Lions. The narrow loss left Tony Miller’s side in eighth position with seven games played.
York go into this weekend’s game on the back a 34-0 hammering at lowly Keighley.