Andy Williams says he did not join Doncaster Rovers ‘to sit around in mid-table’.
The 29-year-old striker got off the mark from the penalty spot against Leeds last week and came as close as anyone to breaking the deadlock at Wigan on Sunday.
Williams has spent the majority of his career in the third tier, although he had a fleeting taste of the Championship while on loan at Yeovil Town two seasons ago.
And the Hereford born frontman has set his sights on playing at a higher level with Doncaster.
“It’s hard to assess all the other clubs because there’s been quite a lot of chopping and changing over the summer,” said Williams.
“But when you look at yourself you’ve got to set your goals quite high and I’d like to think that we’ll be up there in the mix, in and around the play-offs at least.
“I haven’t come here just to sit around in mid-table.
“I want to get promoted out of this league.”
Williams departed Swindon in the summer despite netting 22 times for the Robins last season but insists he does feel he has a point to prove to anyone - other than the Rovers fans.
“I’d had discussions with Swindon in November, it wasn’t like they just didn’t offer me a contract,” he said.
“There was an obvious reason why we couldn’t discuss terms.
“I don’t feel like I’ve got anything to prove.
“I think with 22 goals last season I’ve proven enough to everyone.
“I’ve just come here for a new challenge.
“The only thing I’ve got to prove is just how good I can be on the pitch to the Donny fans. Hopefully I can score goals for them.”