VIDEO: spotlight to shine on bawtry

Hot on the heels of fashion weeks in London, Milan and Paris, retailers in Bawtry are hosting Bawtry Fashion Week - a fashion extravaganza which will see some amazing events and promotions.

Organised by Bawtry Retail Association, the event will take place from Sunday, March 9, to Saturday, March 15, and will see retailers across the town using innovative marketing ideas to show customers and visitors why independent retailers really are the best place to shop and socialise.

Oli Clark, of Coco Ice Cocktail Bar, Bawtry mixes the Bawtry Fashion Week Coicktail. Picture: Andrew Roe

Oli Clark, of Coco Ice Cocktail Bar, Bawtry mixes the Bawtry Fashion Week Coicktail. Picture: Andrew Roe

“Bawtry has an eclectic mix of retail outlets and a vibrant social scene and we were keen to celebrate this whilst giving our fashion retailers the chance to shine,” said Rebecca Dickenson, chairman of Bawtry Retail Association.

“We have such a fantastic range of designer labels where you can find everything from underwear and swimwear to stunning outfits including casual, occasion and racing wear for men and women as well as amazing accessories such as handbags, jewellery and sunglasses.”

Retailers taking part include Robinsons of Bawtry whose labels include Armani Collezioni, Moschino and Mulberry and Yasmine of Bawtry, which is celebrating 40 years in business in April and brings popular ladies labels such as Joseph Ribkoff and Betty Barclay to the town.

Also involved is Incognito, which has Roberto Cavalli, Michael Kors and Airfield and & She Knows lingerie boutique which has a stunning range of lingerie from Empreinte, PrimaDonna and MarieJo, swimwear from Maryan Mehlhorn and Spanx hosiery.

“Our fashion retailers have really gone to town with their plans with each one taking centre stage at some point during the week,” said Rebecca. “Look out for a ‘live fashion window’ by Incognito - in partnership with Womacks of Bawtry - a rolling online fashion show by Robinsons and special focus days by other participants including Scarfarama by Yasmine and a flash lingerie photo shoot by & She Knows.”

A special BFW champagne cocktail has also been chosen by Bawtry’s very own Oli Clark of Coco Ice Cocktail Bar which will be available at participating bars and eateries throughout the week.

Other businesses across the town are supporting BFW with food and drink offers from Crown Hotel, Classic and Contemporary Cake Shop, Caviars, China Rose and NYC Bar and Grill with an after show party being hosted by Ziniz on March 15. The Vanilla Rooms, Lash and Nail Boutique, hair and makeup artist Nesli at Elite, ETC, LUX Aveda Hair Salon, Bawtry Eye Academy are also offering their support with promotions.

The initiative is also supported by a strategic social media campaign with a dedicated Bawtry Fashion Week Facebook page and Twitter account with #BFW to spread the word about the work that a collection of independent retailers are doing to put the town on the fashion map.