Finding your name on a key ring, pencil or stick of rock was a popular pastime on school trips when sisters Harleen and Rajveen Takhar were growing up.
But time after time the British Asian siblings were unable to find a personalised keepsake and left feeling disappointed and like they didn’t quite fit in.
But growing up in a world where their culture was not catered for has been the catalyst for the sisters new venture Little Putar - a Punjabi children’s clothing range.
Little Putar babywear is thought to be the first business of its kind and specialises in quirky Punjabi clothes collection which features funny Punjabi slogans, phrases and surnames.
Rajveen, 26, of Westwoodside, said: “When we were younger we always felt that there was a gap in the market for kids like us.
“No gift shops had memorabilia that had our names on it and we wanted to change this for the next generation. Little Putar was created because of this very feeling.”
Harleen, 29, added: “As two British Asian sisters we were tired of the template, we decided we wanted something that was made just for us, something personalised. The push was when I had my own little girl, we realised that 20 years later the story was the same, but now it was just time to change the ending.
“Little Putar is all about making culture cool and celebrating our heritage at the same time.
“In the 90’s, there was a lot of talk about an identity crisis among second and third generation British Asians. We believe this is no longer the case, it’s plain to see young British Asians know exactly who they are, and here at Little Putar we plan to celebrate it.”
And it seems the business is already off to a flying start as the entrepreneurs have secured an advertising slot on Brit Asia channel along with an interview of the Takhar sisters talking about the collection with Brit Asia’s presenter, Rimi Thandi.
Rajveen said: “This was a really proud moment for us and our family are really proud of what we have achieved.”
Their range includes babygrows, T-shirts and hoodies for 0 to six-year-olds and they are all made from 100 per cent cotton. Little Putar also offers a service when you can request for clothes to be personalised.
Popular slogans include captions such as Little Singh and My First Diwali.
The sisters also donate 10 per cent of the profit made on each item to an orphanage based in Hyderabad, India, called Joy Home for Children.
Speaking about the charitable decision Rajveen said: “We believe all children, regardless of the circumstances into which they were born, deserve a decent chance. For this reason, we give 10 per cent of our profits to the extremely worthy Joy Home For Children”.
For more information please log onto Little Putar at www.littleputar.com