Doncaster vehicle rental firm sets out its big ambition

Beerhouse Self Drive Hire has opened a branch in Hyde Park to add to its existing sites in Hull and Scarborough.

The company, part of the larger Minstergate car dealership group, aims to cover most of Yorkshire from its existing network.

Phil Moses, director of Beerhouse, said: “Our growth has come organically through the relationships that we have with our customers.

“We just keep things simple – easy to deal with and consistent with our pricing.

“Doncaster was chosen as the location as it was in keeping with our growth model of each site supplying to a 20 mile radius, enabling us to maintain our service levels and lead times.

“The new branch has allowed us to expand our coverage across all of Yorkshire and is perfect because it allows us to cover a highly populated area with great road and rail networks.

“There is also a lot of industry within the town which fits perfectly with our core business of corporate rental.”

Beerhouse was formed in 2004 in Dunswell, a small village between Hull and Beverley which became known as Beerhouses in the 17th century because of its high number of pubs per head of population.

The company has agreed a 10-year lease on the new premises at Decoy Bank North on the established Doncaster Carr Industrial Estate.

Mr Moses added: “By keeping all of our service work within group we are able to control our prices and also our lead times on service and maintenance. It helps us keep the fleet and our customers’ vehicles on the road and reduce downtime, which is critical in the current climate.”

Cushman & Wakefield acted for the landlord, Pullans. Scott Morrison, senior surveyor in the national industrial and logistics team at Cushman & Wakefield, said: “The location of the property close to the major motorway network and the accessibility into Doncaster town centre were the driving factors for Beerhouse’s decision to relocate here.”