A Doncaster pub launched a new beer called Purple Reign - just hours before the death of pop superstar Prince.
The Tut ‘n Shive in East Laith Gate announced yesterday it was selling the brew to mark the Queen’s 90th birthday.
But the beer, named after the singer’s 1984 single Purple Rain, took on a whole new meaning after the death of the Raspberry Beret star was announced last night at the age of 57.
A post on the pub’s Facebook page said: “Join us over the Bank Holiday weekend for a right royal knees-up to celebrate our longest reigning monarch’s 90th!
“To mark the occasion, we’ve even gone and brewed a new beer - ‘Purple Reign’. #QueensBirthday.”
It was accompanied by a picture of a purple beer pump adorned with the message: “For she’s a jolly good fellow.”
But as the Queen celebrated her 90th birthday, news of the eccentric star’s death broke - sending shockwaves around the world and giving the brew a new meaning.
Since his death was announced, buildings, newspaper front pages and websites around the world have been turning purple in his honour.
He was found dead at his Minnesota home on Thursday and became a superstar in the 1980s with songs such as 1999, When Doves Cry, Purple Rain and Sign O’ the Times.
No cause of death has been stated and a post-mortem examination will take place today.
In Prince’s native Minneapolis, the Minnesota Twins baseball team turned their stadium purple, as did the Lowry Avenue Bridge in the centre of the city.
Other prominent buildings in New York and New Orleans were also given a new purple look.
And while the Niagara Falls were turned purple to mark the Queen’s 90th birthday, the coincidence was welcomed by Prince fans online.
In the UK, the front page of The Sun newspaper featured a photo of Prince against a purple background with the headline: “Purple reign is over.”