Doncaster baker pitching products in Poland

Matthew Topping, sales director, The Topping Pie Company
Matthew Topping, sales director, The Topping Pie Company

A Doncaster bakery is one of 20 British food and drink producers pitching its products in Poland.

The Topping Pie Company has taken part in the Taste of Britain market entry programme, an initiative by the British Polish Chamber of Commerce to open opportunities in Poland and Central/ Eastern Europe.

The premium pie business, run by the Topping family, produces a range of traditionally handcrafted pies and quiche at its Doncaster bakery using prime British Red Tractor pork. It took part in the export project which offered market awareness and 3 day trade meetings in Warsaw and Krakow.

According the HMRC, Poland is the 2nd fastest growing export market in the EU, top 10 for British food and drink products and 11th largest worldwide. With 39m people, Poland is the largest CEE country and gateway to 100m+ consumers amongst the new EU entrants.

Matthew Topping, sales director, The Topping Pie Company said: “Our pies went down very well in Poland with great enthusiasm from buyers and distributors alike. We’ve already had initial interest from independent chains; Tesco in Poland and a few distributors in our cold cutting pies and our hot speciality pies and quiche.

“We see opportunities for our pies in this market, not only supplying Brits abroad with a taste of home, but also introducing Polish consumers to premium pies from Britain. With more than 1 million Poles migrating to Britain in the last 10 years, they and their families are constantly travelling between the two countries and this is driving interest in British products and new tastes.” continued Matthew.

Marek Schejbal, senior consultant with the British Polish Chamber of Commerce said: “Topping pies were the big hit of the entire event and I believe will be attractive for a variety of distribution channels.

“Market entry for food and drink companies requires more than simply arranging trade meetings. Taking a longer term view with products and pricing will lead to great rewards. Getting it right in Poland will pave the way for distribution to a broader audience of consumers across the entire region.” continued Marek Schejbal.

The Topping Pie Company has transformed from a small family butchers founded in1961 to a multi-award winning speciality pie business supplying a wide range of handcrafted products to retail, independent, wholesale and export customers – but it still retains its traditional family roots and the original butchers shop.