Retail therapy weight loss

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Retail therapy is helping thousands of shoppers to shift their holiday weight according to a new study carried out by the region’s premier shopping centre, Meadowhall, as it conducted its first pedometer experiment which revealed bargain hunters can burn over 100 calories per hour.

At the height of the January sales period following the festive season, Sheffield shoppers took an average of 15,000 steps whilst zig-zagging across the centre in search of the best deals, according to the latest figures.

This will see them burn up to 100 calories per hour as they bag a bargain in the stores, even more if they choose to take the stairs over the escalator or lifts!

The study commissioned by the Centre, which measures at 1.5 million sq. ft, has revealed that the average shopper could set out on the right track to achieving their New Years’ weigh loss Resolution by taking to retail therapy.

A typical shopping trip to Meadowhall could burn around 400 calories, the equivalent to a piece of chocolate cake from Marks and Spencer or two glasses of wine at Caffe Rizzoli.

Meadowhall Centre Director Darren Pearce said: “Each year, we ask our shoppers what their New Year’s Resolution will be and each time getting into shape is ranked amongst the top, so we decided to conduct this fun, little experiment.

“We were quite impressed, and surprised, with the results which showed that our customers were doing more than the daily exercise recommended by walking around the Centre whilst seeking out a sales bargain - we’re sure this news will please our shoppers.”