TRAVEL firm Thomas Cook has launched 18 new Summer 2012 brochures – its biggest brochure launch ever.
Featuring its most exciting range of holidays yet, customers who book in Thomas Cook stores or online at thomascook.com before 30 June 2011 are guaranteed £200 off when they spend over £2,000, or they can choose to take £250 worth of spending money on a Cash Passport when they go on holiday.
In response to customer booking trends, Thomas Cook brochures for 2012 are now split into three clear focus areas.
* The Style Collection – premium 4 and 5 star holidays
* Lifestyle – specific types of holidays
* Destinational – country led brochures, all of which enable customers to find the right holiday for them as quickly as possible.
Richard Calvert, Thomas Cook UK & Ireland managing director, UK Mainstream tour operations said, “We’ve worked hard to understand exactly what makes holidaymakers tick when it comes to choosing their important summer holiday and we’re confident this is reflected not only in the holidays and prices on offer, but the way they are presented in our brochures.
”There is still a strong demand for early bookings as holidaymakers look to guarantee their dream holiday, either at a specific hotel or resort, or a certain type of holiday whilst taking advantage of early booking discounts. ”
“And, we’re making it easier for families too, with more all inclusive hotels, more kids clubs and more free kid’s places than ever before.”
The Style Collection has five brochures and promises affordable luxury in key destinations worldwide. The latest addition, Adult Style, offers a holiday experience exclusively for adults where they can mix with like-minded travellers at hotels in a child free environment.
Thomas Cook has three lifestyle brochures targeting customers wanting specific types of holidays for Summer 2012 while the operator will now feature five destination led brochures including Turkey, Greece and Cyprus, Egypt and Tunisia and two new introduced for 2012 - Spain and Portugal and Italy and Croatia.