Doncaster pop sensation Louis Tomlinson tasted another slice of glory at the Brits as One Direction carried off another gong last night.
The band won the Best British video award - voted for by the public - but were not at the ceremony at London’s O2 Arena to collect their prize at the glittering annual music bash.
Instead, music mogul Simon Cowell accepted the award on their behalf, explaining the band were currently on tour in Japan.
Their video for You & I beat off the likes of Calvin Harris, Charli XCX, Duke Dumont feat Jax Jones, Ed Sheeran, Mark Ronson feat Bruno Mars, Rita Ora, Route 94 feat Jess Glynne, Sam Smith and Sigma for the honour.
However, they missed out in the best band section with rock duo Royal Blood claiming the prize ahead of the boy band as well as alt-J, Clean Bandit and Coldplay.
The group have won four Brits previously - picking up Best British Single in 2012 for That’s What Makes You Beautiful and best video in 2014 for Best Song Ever.
They have also won two Brits Global Success prizes.
However, the band were upstaged by the main talking point of the evening, global superstar Madonna grabbing all the headlines after tumbling off stage during the show’s finale.