Robinsons of Bawtry celebrates 30 years in business

Staff from Robinsons of Bawtry.
Staff from Robinsons of Bawtry.

An award winning designer boutique in Bawtry is celebrating 30 years in business.

Robinsons of Bawtry has occupied the same two storey spot in South Parade since its doors opened in 1986 and has gone from strength to strength with last year being its busiest and most prosperous ever.

Russell and Wendy Jones at the shop.

Russell and Wendy Jones at the shop.

Russell Jones, director, said: “We turn 30 at the very top of our game in terms of business success and industry recognition and of that we are very proud.

“2015 saw a 12 per cent increase in sales and this is attributed to our unique collection, friendly service and ability to offer the very latest designer menswear and ladies wear brands as well as having some labels that have been with us since the start such as Hugo Boss.”

Originally launched by Tony Robinson and his late wife, Robinsons has been under the ownership of the Jones family, Russell and Wendy and their son James since 2009.

The company is one of only four independent shops in the UK to offer the Armani Collezioni Made-to-Measure suit service and being an official Mulberry stockist for over 15 years.

The exterior of Robinsons of Bawtry.

The exterior of Robinsons of Bawtry.

Mr Jones added: “We work closely with our brand managers and our customers to ensure we provide the latest ‘must have’ labels and items as well as fulfilling the needs of our clients.

“This approach led to us winning the 2015 Drapers Independents Award for ‘Premium Fashion Independent of the Year’ which was a real high point for us all.”

The Robinsons team also play a pivotal part in the Bawtry Retail Association which promotes Bawtry to the wider business community. They are actively involved in a host of events each year including the Visit Bawtry Polo Cup, Bawtry Fashion week, Visit Bawtry Race Evening as well as Supercar Driver Meet events.

Over the years the boutique has also been renowned for its annual charity fashion show in aid of Yorkshire Cancer Research which has raised more than £300,000 since it began 23 years ago.

Mr Jones said: “It is important to us that we not only run a business that is the best it can be but that we also integrate with the business and local community.

“It’s about embracing new opportunities, using new tools to develop your business such as social media and loyalty programmes and striving to evolve at each and every step of the journey.

“We are looking forward to many more years at the helm of this fabulous business and to making new friends and acquaintances along the way.”

Celebrations for the 30th anniversary will take place on Thursday, April 14, at the China Rose restaurant, location of its fashion shows.

This year’s fashion show is to be held on Sunday, October 2. Brands to feature include Michael Kors, Armani Collezioni, Armani Jeans, Belstaff, Eton Shirts, True Religion Brand Jeans, Versace, Jacob Cohen, Jeffery West, Escada, Hugo Boss, Moschino and Mulberry.

Contact the Robinsons team on 01302 711477 or visit

Opening hours are Monday to Saturday, between 9.30am and 5.30pm, Sunday from 11am to 4pm and late night opening by appointment.