Shopping set to become so sci-fi

A woman trying on bright dress. Picture: PA Photo/Thinkstockphotos.
A woman trying on bright dress. Picture: PA Photo/Thinkstockphotos.

When it comes to shopping I find a second opinion is always helpful.

There may be panoramic mirrors in the changing room (no matter how unflattering they may be) but you can’t beat asking a trusted friend “does my bum look big in this?”

Kate Mason, My Style column. Picture: Marie Caley D5417MC

Kate Mason, My Style column. Picture: Marie Caley D5417MC

But now you can get your entire Facebook or Twitter following to pass judgement on potential new wardrobe purchases.

Retailers are starting to capitalise on the popularity of selfies by installing iPads in changing rooms so you can take a picture to share with your nearest and dearest.

For those of you who have missed out on this new pop cult trend, a selfie (named the Oxford Dictionary’s word of the year) - is defined as a photograph that one has taken of oneself, typically with a smartphone or webcam, and uploaded to a social media website.

You can usually spot a selfie a mile off as people seem to develop a facial spasm that causes their lips to pout like a fish when striking a pose.

As annoying as I find constant selfies appearing on Facebook and Instagram I can see the benefit of this new addition to the humble changing room.

And leading the trend for changing room selfies is nonE other than Chanel boss Karl Lagerfeld - he always was ahead of his time after all.

The fashion icon’s flagship store, which recently opened in Regent Street, London, is equipped with internet-connected iPads embedded into the changing room walls.

The innovative built-in touch screens allow shoppers to photograph their looks and apply various filters to their photos before sharing the images on Facebook, Twitter and email.

It reminds me of the scene in Clueless (one of my favourite films growing up) when Cher takes photographs of her outfits as she never trusts mirrors.

This is an ingenious idea - how often have you trusted some flattering elongating mirror in a changing room only to get home and discover you’re stuck with a frock horror?

I’m already indecisive enough without waiting for a poll of “to buy” or “not to buy” to come back from my entire Facebook family, but I can see the appeal of sending such an image to a few close fashion-minded friends.

Burberry’s Regent Park store is also following suit and has virtual mirrors and micro-chipped clothes which show customers how they would look on a catwalk - amazing.

This all may seem a tad sci-fi but if it stops me having to go the trouble of returning impulse purchases I’m all for it.