School tour encourages students to keep environment litter free

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The award winning[1] drama-based education programme, Bin it!, which educates students about responsibility and litter, has launched its ninth annual nationwide tour of schools.

The Bin it! tour encourages young people to work together to make a lasting change to local areas and keep their environment tidy.

This year, the long running Bin it! project will visit over 100 secondary schools across the UK – the most ever reached in one year.

Last week the tour visited a range of schools from across the Doncaster area – including, Balby Carr Community Academy, Serlby Park Academy, Ash Hill Academy and Sir Thomas Wharton Community College.

Developed by The Wrigley Company, in partnership with specialist education consultancy Rapport, Bin it! is targeted at 11-13 year olds and is designed to explore the issues and impact of littering, helping students to understand why it is so important to take personal responsibility for correct litter disposal.

Since it began, the programme has visited 350 schools and has been seen by over 52,000 students, in the UK.

The Bin it! team of actors aims to engage and educate young people, encouraging pupils to make positive choices about the responsible disposal of litter in their environment and urging them to take pride in their community. Bin it! has a proven record of success, with results showing that a significant proportion of pupils think more about gum disposal having taken part in the session.

Louisa Rowntree, Communications Manager, Wrigley said: “Bin it! has been an incredibly successful programme to date and we are delighted to be running it again this year. We hope that its success will continue to grow as we reach out to even more young people, reinforcing our messages around littering and urging children to take pride in and look after their local communities and environments.”