A Doncaster lingerie boutique has boosted awareness of breast cancer with an eye-catching annual bra bunting campaign.
For the third consecutive year shop & She Knows in Bawtry called on local ladies to donate old and unwanted bras for ‘bra bunting’ that was hoisted in the town over the weekend.
The boutique in The Courtyard, Bawtry, came up with the way to promote Breast Cancer Awareness month by stringing the unwanted bras together to create the bunting.
Boutique owner Emily Harbon said: “Lots of businesses in Bawtry really get behind this event and are kind enough to have our eye catching pink collection bins in their establishments.
“It gives ladies plenty of opportunity to donate their old and unwanted bras and make a very worthwhile contribution to this fantastic cause.”
Players from the Dons and Doncaster Rovers were on hand to assist this year, following in the footsteps of Cook Islands Rugby Team who helped while they were in town in 2013.
Rebecca Dickenson, chairwoman of Bawtry Retail Association, said: “We hoped that ladies from Bawtry and the surrounding area would take the opportunity to tidy out their underwear drawers and donate their bras that no longer fit or were just past their best to this amazing event, and they did.”
The bras from the bunting will now be donated to an overseas charity for ladies to wear or sell.